Pheromone Research

From FuturePundit: Pheromone Increases Sexual Attractiveness Of Postmenopausal Women
"Researchers Susan Rako M.D., a medical doctor in private practice as a psychiatrist in Newton Massachusetts, and Joan Friebely Ed.D., a researcher at Harvard's psychiatry department, have demonstrated that a synthesized pheromone applied to postmenopausal women appears to make them more sexually attractive to their partners. Here is the abstract of the paper "Pheromonal Influences on Sociosexual Behavior in Postmenopausal Women"."

They are trying to patent this particular formulation. I can't decide how I feel about it all, but the subject is a curiosity of mine- the whole attraction, non attraction thing. What attracts two people to each other, and what deepens and furthers it, makes it go cold, etc. etc. etc. How much does it change with age? How much is biological, how much is learned social/psychological and so on...

I would file this under things that make you go hmmmmm....